In this 21st century, most of us will have at least a mobile phone in our hands. It has become a trend that we could not live without them beside us most of the time. This behavior has become a good marketing strategy for some mobile marketing agencies. Based on a survey done by Vanson Bourne on 50 global brands in Europe, it was shown that a large percentage of brands are using the SMS (text messages) and MMS (multimedia messages) facilities to run their campaigns. The percentage has doubled in 2007 and will eventually increase significantly within the next 12 months. Some brands even have plans in increasing their marketing budget on mobile campaigns within the next 2 years.

What makes mobile marketing so interesting? Those brands who had initiated those campaigns have experienced increasingly positive responses from their customers. The receptive rates have doubled gradually each year and customers are more familiar with the brands. Even financial institutions are getting some advantages out of this growing trend with the introduction of mobile banking.

With the steadily growth in responses from customers, more and more brands are looking into the possibilities of involving their products and services by utilizing mobile marketing software. Some brands have plans to send special offers, discount vouchers, free gifts or even digital loyalty cards via the mobile phone. Thus, there will also be a high demand for wap site design and hosting as well as mobile website design and hosting in the near future.