In this 21st century, most of us will have at least a mobile phone in our hands. It has become a trend that we could not live without them beside us most of the time. This behavior has become a good marketing strategy for some mobile marketing agencies. Based on a survey done by Vanson Bourne on 50 global brands in Europe, it was shown that a large percentage of brands are using the SMS (text messages) and MMS (multimedia messages) facilities to run their campaigns. The percentage has doubled in 2007 and will eventually increase significantly within the next 12 months. Some brands even have plans in increasing their marketing budget on mobile campaigns within the next 2 years.